From the Barlist Journal
Renowned international hospitality consultant, founder of Barpartners, and IBA Vice President of Classic Mixology, bringing over 25 years of luxury hotel bar operations.
Originally from Brittany, France, with a background rooted in classic French hospitality training, Serge Guillou has dedicated over 25 years to the pinnacle of luxury hotel bar management, concept design, and high-end beverage operations. He built his prestigious reputation spearheading elite bar openings and premium beverage structures for iconic deluxe hotel properties, including the Conrad, Le Méridien (now Hilton Grand'Place), and Dolce La Hulpe in Brussels.
Driven by an entrepreneurial spirit and a desire to share his deep technical knowledge, Serge launched Barpartners, a premier consulting agency specializing in bespoke corporate cocktail experiences, operational bar audits, custom hospitality concepts, and professional training workshops. Highly respected on the international stage, Serge serves on the global executive board of the International Bartenders Association (IBA) as Vice President-Classic. His contributions to Barlist focus on operational excellence, high-level menu architecture, and upholding the strict technical disciplines of classic global bartending.
Explore Serge's latest stories, guides, and cocktail-focused pieces published on Barlist.
Partnership
There is a certain stillness inside Handshake Speakeasy that feels almost out of place in Mexico City. Not silence, but control. While much of the city’s bar scene thrives on energy and movement, Handshake operates with a different tempo, one built around precision, repetition, and a refusal to leave anything to chance. That approach has […]
July 11, 2026
