China’s Changing Drinks Market: Younger Adults, Convenience, and the Decline of Banquet Culture
For much of the past two decades, some of the most valuable parts of China’s drinks market were built around rooms larger than the drinking occasion itself. Business banquets, formal dining, corporate entertainment, and high-value gifting supported demand for premium baijiu, imported wine, and prestige spirits. Bottles performed several roles at once. They marked hierarchy, […]
August 1, 2026

