From the Barlist Journal
Global spirits authority, author of the Spirits Guidelines, and Director of the Spirits Selection by CMB, bringing 25+ years of international category expertise to Barlist.
With a career spanning more than two decades, Ulric Nijs has operated at every tier of the spirits ecosystem. His foundations are rooted in the premium on-trade sector, a launching pad that propelled him into regional brand leadership, trade marketing management, and international market development for both powerhouse global portfolios and agile independent producers.
Ulric currently serves as the Director of Spirits Selection by Concours Mondial de Bruxelles (CMB). He is also the author of the Spirits Guidelines. This definitive internal technical reference covers all major global spirits categories, created to guide international juries as they evaluate and navigate unfamiliar categories.
Operating within an extensive global network of producers, distributors, and regulators, Ulric’s work with Barlist focuses on industry evolution, commercial strategy, and category education. He is deeply committed to spirits projects built with a long-term vision, cultural integrity, and strict commercial discipline.
Explore Ulric's latest stories, guides, and cocktail-focused pieces published on Barlist.
Partnership
Madeiran rum exists within a narrow technical and geographic framework that resists abstraction. Unlike Caribbean or Latin American rum traditions shaped by scale and export, rum production on Madeira remains tied to fresh sugarcane juice, seasonal distillation, and localised milling. From the northern coast at Porto da Cruz to the southern town of Calheta, a […]
September 9, 2026
Partnership
Madeiran Rum production has always been defined less by volume than by method. Unlike Caribbean regions shaped by plantation scale and colonial export markets, Madeira developed a rum culture rooted in small agricultural units, seasonal cane harvests, and legally enforced technical choices. The island’s modern rum identity is structured around a clear technical divide between […]
September 2, 2026
