Guillaume de Roany

Guillaume de Roany’s expertise is anchored directly in the soil. Raised within a winegrowing family, he developed an early, intuitive mastery of viticulture, terroir, and the intricacies of fermentation. After completing formal studies in business, marketing, and communications, he merged his strategic training with his passion for liquid craftsmanship, starting his career as a specialized sommelier in Bordeaux. A pivotal tasting of long-aged agricole rum reoriented his focus entirely toward the global spirits industry.

Over the past decade, Guillaume has built a multifaceted career as a leading independent spirits consultant, international broker, and creator of the Guillaume de Roany Collection- a highly regarded series of independent bottlings that champions unadulterated, terroir-driven rums and rare cognacs. His work focuses on sourcing exceptional, single-cask distillates, promoting eco-responsible maritime transport, and spotlighting independent distilleries. A regular spirits judge for international competitions and a prominent columnist for specialized industry media, Guillaume's contribution to Barlist translates complex production realities into engaging, culturally rich insights for the modern enthusiast.